IP addresses can be used to target and change content for customers at a granular level. The important difference with IP address is that it's tied to location, and more, IP address isn't a guess or part of a venn diagram: when smart marketers target based on IP address, they are doing so with precise accuracy. With tools like Google Analytics, KissMetrics, Facebook Audience Insights and other data visualization apps, understanding your audience is always just a few clicks away. “It's no secret that finding your target audience online is easier than ever. Read this from our article, “ How to use IP Address Data to Personalize Your Website and Digital Marketing Campaigns”: I’m sure you’re wondering, why IP Addresses? And how do I even get that information? Lucky you. That’s why custom audiences are so important, and so effective.But, what if we took this advice, and exhausted the current custom audience? How do we find people like those people, but different people, and more of them? How can we do even better than before? Using IP Addresses to Focus Lookalike Audiences We know that this analogy holds true with Facebook ad sets and content targeting. Now imagine a kid with a sling full of pebbles - the spray is wider, but inevitably, the success rate is lower. Imagine a sharpshooter, a professional bowhunter - with one shot, a result is likely to be readily visible. Even though custom audiences are usually a lot smaller than regular audiences built from scratch in the ad set manager, better targeted ads yield more productive and efficient results. Are they local business owners, always open to software that makes their life easier? Are they working moms cruising the net on their tablets for simple solutions to their daily tasks? Are they teenagers with their phone constantly in hand, less spending money, and more impulsive habits? Create custom audiences from existing lists of customers, behaved in certain ways on your website, or any other number of actions. Create custom audiences in Ad Manager, for example, to reflect users who have looked at your product or service, but have not purchased: Not sure how to do that? Learn how with this neat video:Ĭreate personas for your customers by discovering who they are in a data-driven way. Identify your users’ habits and target them with the tools you have. With the information gathered from tracking behaviors and traffic on web pages, we can set up ads directed towards audiences who have taken specific actions. This will help ensure that they relate to what they see, which decreases bounce rates, and increases conversion rates, time-on-site, and overall engagement. These audiences are useful, but we can go a step further.When you consider these aspects of a consumer, you are also better able to segment based on their stage in the sales lifecycle and can immediately show them the content on your site that is most relevant to them. He have pursued this interest and am eager to work more in these directions.What are Custom Audiences in Facebook Ad Manager?įacebook Ad Manager offers the opportunity to strategically target your personas using behaviors, interests, employers, IP address and other demographic information. His interest lies in the field of Web Development and Machine Learning. Electrical Engineering student, currently in the final year of his undergrad. If you have any suggestions or feedback, please reach out to me via LinkedIn.Īryan Garg is a B.Tech. You can find the collaboratory file of the complete code. In conclusion, I hope you have enjoyed this article and found it informative. This can lead to more effective marketing campaigns, higher conversion rates, and personalizing the user’s experience.Īlso, it can be beneficial in fraud detection, like blocking IP addresses from some specific countries, also validate IP addresses to ensure that they are properly formatted. There are several benefits of tracking the location of an IP address, like businesses can deliver targeted advertising to users based on their location. Enter your server's IP Address: 208.80.152.201Įnter your current location (Latitude): 26.4710Įnter your current location (Longitude): 73.1134ĭistance between the server and your location is 12183.275099919923km
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